Senior Channel Marketing Manager at Brunswick in Lowell, MI
Advanced Systems Group (ASG) is a newly formed stand-alone division of Brunswick, the world's largest recreational marine business. We are seeking a Senior Channel Marketing Manager to join our growing team. We are looking for a dynamic and seasoned marketing leader to harness the power of the ASG brand and portfolio of brands, including Attwood, Blue Sea Systems, CZone, Mastervolt, and more and lead the channel marketing team. This leader will be responsible to deliver strategic marketing leadership with key areas of responsibility that include Customer Marketing, Trade Advertising, Co-Marketing, Events, and Product Launch support. This role will be responsible for the development of strategies and directing brand execution through innovative marketing programs designed to support both B2C and B2B engagement. The role is integral to fueling continued growth for the ASG portfolio of brands and will be responsible to deliver optimal marketing impact and increased customer value. If inspiring marine participation and engagement through exceptional brand experiences excites you, apply today. Responsibilities Lead the development and strengthen the marketing partnership with OEMs, distributors, and retailers Partner with internal sales team to build and execute plans Build and lead a team of channel marketing professionals Oversee the development of new event strategy and execution Work cross-functionally with Communications, Product, and Digital brand teams to support product launches Uphold brand style guide and consistency based on strategy Manage and optimize marketing budget for Channel Marketing team Qualifications Demonstrated passion for improving (transforming) consumer experience Bachelor's degree required; MBA preferred 6-10 years of leadership in brand/marketing management for consumer products Strong track record of experience with both B2B and B2C marketing Excellent communication and interpersonal skills Proven ability to develop strong relationships Proficiency in directing the creative and execution process for events and tradeshows Ability to persuasively present ideas to colleagues and senior management Skilled at managing large projects and meeting deadlines A true leader with a passion for having an impact Marine experience preferred About the Company:
Our Advanced Systems Group (ASG) is rapidly expanding and growing its solutions in some of the most exciting and compelling areas of any industry. Starting with the foundation of being the global leader in power management, electrical and software systems, ASG delivers some of the most compelling experience in the marine and specialty vehicle markets. In addition to growing our core brands and products solutions, ASG is extending its solutions to lead the industry in experiences such as; autonomy & automation, electrification & electric propulsion, and a digital user experience and IoT platform both on and off the boat or specialty vehicle(s). Advanced Systems Group (ASG) is a newly formed stand-alone division of Brunswick, the world's largest recreational marine business. Whether on water or on the road, delivering an optimal user experience is at the heart of Advanced Systems Group's business. It's why we are proud to be the world's leading supplier of products and integrated systems to the marine, RV, and Specialty Vehicle industries. Our broad portfolio of market leading brands in power management, digital control & monitoring, and networked devices are distributed globally to a diverse aftermarket and OEM customer base. ASG is driven, every day, to be the world's most trusted partner to the marine and mobile industries. We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Our Advanced Systems Group (ASG) is rapidly expanding and growing its solutions in some of the most exciting and compelling areas of any industry. Starting with the foundation of being the global leader in power management, electrical and software systems, ASG delivers some of the most compelling experience in the marine and specialty vehicle markets. In addition to growing our core brands and products solutions, ASG is extending its solutions to lead the industry in experiences such as; autonomy & automation, electrification & electric propulsion, and a digital user experience and IoT platform both on and off the boat or specialty vehicle(s). Advanced Systems Group (ASG) is a newly formed stand-alone division of Brunswick, the world's largest recreational marine business. Whether on water or on the road, delivering an optimal user experience is at the heart of Advanced Systems Group's business. It's why we are proud to be the world's leading supplier of products and integrated systems to the marine, RV, and Specialty Vehicle industries. Our broad portfolio of market leading brands in power management, digital control & monitoring, and networked devices are distributed globally to a diverse aftermarket and OEM customer base. ASG is driven, every day, to be the world's most trusted partner to the marine and mobile industries. We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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